I’ve worked in marketing for over 20 years, covering all channels and disciplines. I’ve seen the good, the bad and the ugly. Through my experiences I’ve found what works and what doesn’t work. I’ve also seen where the money is made and where the money is lost. And I can tell you for a fact - when it comes to marketing, most business owners are focused on the wrong areas!

Besides marketing automation, my other obsessions are my incredible wife Ruth and our two beautiful daughters, Alannah and Millie. I’m a passionate Everton fan and a devout Christian.