
WHAT’SUP BUTTERCUP?
Hey, Alex here! Whether looking to get in shape, be at one with nature or simply want to unwind, for me everything begins with water.
The stillness of a lake at sunrise. The rhythm of a paddle dipping into the surface. The rush of cold water swimming that makes you feel awake, alive, and completely present. Being on and in the water brings me something simple but powerful: joy.
Whether it’s the freedom of paddleboarding, the adventure of kayaking, or the calm release of wild swimming, time spent outdoors on the water is more than exercise — it’s a way of life. It’s about slowing down, escaping the noise, and reconnecting with nature and yourself.
I share the experiences, guides, and gear that make this lifestyle possible. This includes:
- Paddleboarding tips and reviews to help you choose the right board and accessories.
- Wild swimming and cold water therapy advice for beginners and seasoned dippers alike.
- Outdoor wellness practices like sauna sessions, recovery routines, and paddleboard yoga.
- Destination ideas for the best lakes, rivers, and coastlines to explore.
Experiencing joy isn’t about chasing thrills or perfection. It’s about creating moments of peace, energy, and happiness — whether you’re floating under a wide sky, diving into wild waters, or warming up in a sauna after your swim.
Because joy isn’t something you find by chance. It’s something you create — and often, it begins at the water’s edge.

7-Day Challenge
Designed for both newbies and experienced water aficionados alike, the “7-Day Water Fit Challenge” is designed to help you get the most from your time on the water.
Each day for a week I’ll send you a new exercise to complete, designed to improve your balance, strength and breathing. Exercises should take no more than 30 minutes a day to complete. And it’s completely FREE!
To get started, sign up now:
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